Fitblocks

User research

To design Fitblocks, I began by conducting user research to understand the needs of Crossfit coaches and members. We spoke with several coaches and members to learn about their pain points and challenges when it comes to managing workouts and schedules. Based on our research, we identified several key features that would be important for the platform. For coaches, these included the ability to easily manage their members, payments, and schedules, as well as program workouts for their clients. For members, the key features included the ability to sign up for classes and manage their subscriptions.

Solutions

The platform starts with a dashboard that allows coaches to quickly view the schedule and have easy access to their members and payments. Coaches have also access to the workout programming tool, which allows them to easily create and customize workouts for their clients.

For members, the platform includes a calendar view that shows all of their upcoming classes. Members can easily sign up for classes, see upcoming workouts and manage their subscriptions.

Overall, Fitblocks is a powerful and user-friendly tool that helps Crossfit coaches and members manage their workouts and schedules. It provides coaches with the tools they need to program effective workouts for their clients, and it gives members the support they need to stay on track with their fitness goals.

At the showcase website coaches can learn more about Fitblocks and its features. The website includes detailed information about the platform and its benefits for coaches and members. It also includes customer testimonials that showcase how Fitblocks has helped other coaches.

To purchase a subscription, coaches can simply select the plan that best meets their needs and follow the on-screen prompts to complete the purchase. Once the subscription is purchased, coaches will have immediate access to the platform and can begin using it to manage their members, payments, schedules, and workouts.

Overall, the showcase website makes it easy for Crossfit coaches to learn about and purchase a subscription to Fitblocks, giving them access to a powerful and user-friendly tool that can help them manage their workouts and schedules.

Brand identity

Next to that I created the brand identity of Fitblocks. After exploring a range of concepts, I landed on a design that featured a bold, geometric logo inspired by the shape of blocks. The name Fitblocks refers to the modular nature of the tool, with users able to purchase additional blocks to enhance its capabilities.

The logo was paired with a color palette of blue, white, and dark blue which conveyed a sense of strength and determination.The final result was a visual identity that effectively communicates the brand's values and positioning in the Crossfit industry, and helps to differentiate it from competitors.